Barilla to acquire Goodles, US mac-and-cheese brand
Barilla agreed to buy Goodles, a fast-growing US mac-and-cheese brand. Terms undisclosed. Goodles holds 7.8% category share, up from 0.8% three years ago. Kraft share fell to 36.6% from 42.2%. Goodles was valued at $88M in 2023 and turned profitable in 2024. CEO Jen Zeszut and all 73 employees will stay.
News sentiment50 · Neutral
Market impact20/100
Event statedeveloping
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