Netflix (NFLX) Stock News

CoreWeave fell 12% on interest rate sensitivity. Netflix dropped 2.9% after chief content officer departure and staff cuts. Tesla slipped 2% in tech slump after Roadster unveiling. J.B. Hunt beat but warned on costs. Alcoa rose on earnings.

Netflix named former Walt Disney executive Peter Rice as chief content officer, effective Oct. 26, replacing Bela Bajaria. Shares fell 3.6% to $69.99 pre-market, extending a 23% year-to-date decline. The hiring highlights Netflix's struggle to revive engagement and subscriber growth amid competition from YouTube TV.

Netflix is reportedly planning to cut 800 jobs days before its earnings report. The move comes as the company faces declining US TV viewing share. The report is unconfirmed.

Netflix laid off roughly 1,000 employees, its largest job cut since 2022, citing slower growth and declining engagement. Co-CEOs said cuts are not AI-related but a response to a more competitive streaming landscape. Separately, September CPI came in at 3.7%, above expectations, supporting case for another Fed rate hike.

Netflix is laying off 6% of its workforce, its biggest cuts since 2022, citing slowing growth and weaker customer engagement. Shares are down over 40% in the past year. The layoffs come one week before earnings; Netflix maintains its full-year outlook.

Netflix is reportedly planning to reduce its staff by 6%.

Keybanc lowered its price target for Netflix from $92.00 to $85.00.

Netflix has acquired exclusive rights to broadcast the 2030 FIFA World Cup in Spain and Andorra.

Netflix co-CEO Ted Sarandos said the company isn't growing as fast as he wants, noting that live programming uses 5% of the $20B content budget but drives only 1% of viewing.

Deutsche Bank upgraded Netflix to Buy from Hold. The bank lowered its price target to $95 from $100. It cites global scale, international production advantage, and attractive valuation at 18x 2027 earnings. AI is seen as a positive for content production, personalization, and advertising.

HSBC analyst downgraded Netflix to hold from buy, cut price target to 76 from 96, citing YouTube's growing share of US TV time and declining reception to Netflix's original content. Wells Fargo also downgraded on Friday.

Wells Fargo is now the only analyst with a Sell-equivalent rating on Netflix (NFLX), citing worrying engagement trends. The firm expects viewing hours per subscriber to fall 4% YoY in 2H26 and hours from Netflix's Top 100 Originals to drop 21% YoY, saying NFLX has lacked big original series. Wells sees this weakness raising churn risk and slowing margin expansion into 2027-2028, estimating 2027/28 operating margins at 32.6%/34.2% and EPS at $3.77/$4.52. The January 2027 Viewership Report is flagged as the next potential negative catalyst.

Wells Fargo downgraded Netflix to Underweight from Equal Weight. The firm set a $57 price target.

Netflix plans to reconduct the Stanford Prison Experiment and stream it online, according to a claim on a prediction market. No official confirmation from Netflix.

Three of the largest streaming platforms are joining forces to push for consumer choice in online content. The alliance could influence regulatory and competitive dynamics across the streaming sector.

Netflix is increasing subscription prices by up to €2 in Germany and Austria. Citi estimates the move could boost company-wide ARPU by ~1.5%, though consumer protection rules may delay some benefits into 2027. Citi remains bullish with a $100 price target.

The premiere of Grand Theft Auto VI gameplay footage on Netflix drew 31.1 million views last week, topping the platform's viewing charts. Bloomberg reported the data.

Netflix (NFLX) shares moved lower briefly as an extended look at Grand Theft Auto went live. The dip was short-lived. Take-Two Interactive (TTWO) was also mentioned.

Netflix has held internal discussions about integrating third-party streaming services like Peacock and Fox One into its own app, per the New York Times. The strategy would transform Netflix into a content aggregation hub. No deal is imminent.

YouTube, owned by Google, is offering popular channels millions of dollars to upload videos exclusively for a certain period. The strategy targets Netflix's pursuit of YouTube's top creators, according to Bloomberg.

Bill Ackman's Pershing Square discloses six new holdings including Netflix, Visa, Mastercard.