Analyst action$RIVN10:57 AM ET

Rivian upgraded to Buy at UBS; R2 ramp seen as inflection point

By BORSA NewsroomPublished Nov 2, 2026, 10:57 AM ESTUpdated Nov 2, 2026, 10:57 AM EST

UBS analyst Joe Spak upgraded Rivian to Buy from Hold with a $17 price target, citing the R2 launch as a volume and margin inflection. Shares rose 6% to $12.88 in early trading. The stock is down about 38% year to date after the loss of the $7,500 EV tax credit pressured the sector.

Sentimentbullish 70

Bullish · 70 of 100

Impact50

low · stays off the top drivers

Confidence80%

high confidence · single wire

Eventdeveloping

v1 · alerts feed only

WHAT WE KNOW

UBS upgraded Rivian to Buy from Hold, price target $17.