Walmart launches Scenario women's fashion brand, most items under $25

Walmart is launching a new in-house women's apparel brand called Scenario. Most items will cost less than $25. The line includes jeans, blouses, tops, bags and accessories. Scenario will take over store space currently used by Time and Tru, Walmart's $2B+ women's brand that targets older shoppers. The move aims to attract younger, trendier shoppers and capture more fashion spending from existing customers.