- Amazon launched 'Seller Assistant' AI agents that can run continuously and act on behalf of sellers across listings, inventory, pricing, advertising, and compliance.
- The agents run on Amazon Bedrock using Claude models, developed with AWS and Anthropic.
- Sellers can set plain-English workflows with guardrails; agents can either recommend actions or execute them automatically.
- Every action is logged with a full audit trail and with seller permission.
- Seller Assistant now has persistent memory of each seller's pricing patterns, inventory cycles, and growth goals across Seller Central, Amazon Quick, and Claude.
- Amazon states seller data stays inside its infrastructure and is never shared outside Amazon.
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