Macro$NIQ6:45 AM ET

51% of U.S. consumers used AI for shopping in past month, NIQ survey finds

By BORSA NewsroomPublished Sep 24, 2026, 6:45 AM EDTUpdated Sep 24, 2026, 11:34 AM EDT

NIQ's monthly tracker shows AI shopping adoption crossed 50% for the first time. Product recommendations (20%) and personal shopping assistants (16%) are the most used tools. Brands now face pressure to optimize product data for AI agents, not just human shoppers.

Sentimentbullish 65

Bullish · 65 of 100

Impact30

low · stays off the top drivers

Confidence90%

high confidence · single wire

Eventdeveloping

v1 · alerts feed only

WHAT WE KNOW

51% of U.S. consumers used at least one AI tool for shopping in the past month.