- Prudential Advisors renamed to Prudential Wealth Advisors effective Sept. 24, 2026.
Prudential Financial's U.S. advice business changes name to Prudential Wealth Advisors, reflecting a shift to a holistic wealth management platform. AUM has grown 60%+ to $44 billion since 2023. The business supports over 3,000 advisors and continues to invest in technology and resources through its LPL Financial partnership.
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