- Constellation Brands acquires SpikedAde for $75 million at close.
- Up to $278 million in contingent consideration over five years based on performance.
- SpikedAde is a spirit-based RTD brand with sports drink flavors, vodka base, zero-sugar, 100-calorie, non-carbonated.
- Brand has established presence across eastern U.S. with high reorder rates.
- Constellation says spirit-based RTD category is one of fastest-growing in beverage alcohol.
- Constellation Brands announced the acquisition of SpikedAde, a spirit-based ready-to-drink brand, for $75 million upfront plus up to $278 million in performance-based earnouts over five years. SpikedAde produces zero-sugar, 100-calorie vodka-based drinks in sports-drink flavors and has a strong presence in the eastern U.S.
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