Southwest Airlines (LUV) launched a first-of-its-kind U.S. airline plugin in ChatGPT, powered by OpenAI and AWS. The plugin lets travelers discover and shop for Southwest flights within ChatGPT, marking the first phase of a phased AI-powered booking approach. The airline aims to appear earlier in the customer journey and offer a more direct path from inspiration to booking.
One free account opens every story complete, the live board, the 30-day calendar, a watchlist and breaking alerts on your phone. No card. The wire stays free to read.
