Gartner Survey: 34% of U.S. Consumers Willing to Use GenAI for Holiday Gift Recommendations

A Gartner survey of 1,004 U.S. consumers finds 34% are very or extremely willing to use GenAI tools for holiday gift recommendations. AI is adding to discovery fragmentation rather than replacing traditional channels. Retailer websites, search, and wishlists remain dominant. 77% plan to shop in stores, 75% on Amazon.