Zuru Group reported considering Mattel bid as activist pressure mounts

Privately held Zuru Group is reported to be weighing a takeover offer for Mattel, following a similar report about Authentic Brands Group. Activist investors Ariel Investments and Southeastern Asset Management have publicly called for a sale. Mattel shares rose 2.8% on the news. The company's financial performance has weakened, with Barbie billings declining and an operating loss in the first half of 2026. Q3 results are due later this month.