Corporate$HAS4:04 PM ET2 wires · v2

Hasbro names Dan Ayoub President of Wizards of the Coast and Hasbro Digital Games

By BORSA NewsroomPublished Oct 27, 2026, 4:04 PM EDTUpdated Oct 27, 2026, 4:05 PM EDT

Hasbro appointed Dan Ayoub as President of Wizards of the Coast and Hasbro Digital Games, effective Nov. 2, 2026. Ayoub, previously SVP of Dungeons & Dragons, is the first internal candidate promoted into the role. He will lead Magic: The Gathering, Dungeons & Dragons, Duel Masters, and digital games including Exodus and Warlock.

Sentimentbullish 65

Bullish · 65 of 100

Impact40

low · stays off the top drivers

Confidence95%

high confidence · 2 wires

Eventconfirmed

v2 · alerted to followers

WHAT WE KNOW

Dan Ayoub appointed President of Wizards of the Coast and Hasbro Digital Games, effective Nov. 2, 2026