Corporate$AAPL4:56 PM ETdeveloping · v4

Apple unveils first touch-screen MacBook Pro, stock slips

By BORSA NewsroomPublished Oct 28, 2026, 4:56 PM EDTUpdated Oct 28, 2026, 4:57 PM EDT

Apple introduced its first touch-screen MacBook Pro with PROLED XDR Display, starting at $2,899, available Nov. 6. The stock fell 0.9% to 343.83. The launch completes a fall product cycle amid a 22.4% industrywide PC shipment decline. Analyst Brian White raised his price target to 355. Fiscal Q4 earnings are due late Monday.

Sentimentbearish 35

Bearish · 35 of 100

Impact60

medium · sector-wide

Confidence80%

high confidence · 4 wires

Eventdeveloping

v4 · alerted to followers

WHAT WE KNOW

Apple introduced first touch-screen MacBook Pro with PROLED XDR Display.