Product$AAPL1:11 PM ET

Apple unveils first touchscreen MacBook Pro with OLED display and M5 chips

By BORSA NewsroomPublished Oct 28, 2026, 1:11 PM EDTUpdated Oct 28, 2026, 1:12 PM EDT

Apple has unveiled its first touchscreen MacBook Pro, reversing nearly two decades of opposition. The redesigned laptop includes the first OLED display on a Mac, a new touch-optimized interface, M5 Pro and M5 Max chips, and a lighter design. The move reverses long-standing public stances by Steve Jobs and Tim Cook.

Sentimentbullish 70

Bullish · 70 of 100

Impact50

low · stays off the top drivers

Confidence60%

moderate confidence · single wire

Eventdeveloping

v1 · alerted to followers

WHAT WE KNOW

Apple unveiled its first touchscreen MacBook Pro.