Etsy is spending more on TikTok and other social channels to appeal to younger shoppers, with half of its TikTok impressions in the third quarter reaching people aged 18 to 29. The company also reported its first year-over-year increase in active buyers in two years and its fastest growth in active sellers in two years. CEO Kruti Goyal said AI personalization contributed two percentage points to annualized gross merchandise sales growth, while the company navigates backlash over AI-created artwork.
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