Earnings$AMZN5:46 PM ET

Amazon ad revenue misses estimates, company cites earlier Prime Day timing

By BORSA NewsroomPublished Oct 29, 2026, 5:46 PM EDTUpdated Oct 29, 2026, 5:46 PM EDT

Amazon's Q3 advertising revenue grew 12% YoY to $19.64B, missing the $20.82B consensus. The company attributed the shortfall to an earlier Prime Day that shifted advertising spending into Q2, creating an 850 basis point sequential drag on Q3 growth.

Sentimentbearish 30

Bearish · 30 of 100

Impact50

low · stays off the top drivers

Confidence70%

moderate confidence · single wire

Eventdeveloping

v1 · alerted to followers

WHAT WE KNOW

Q3 ad revenue $19.64B, +12% YoY
Consensus estimate $20.82B