- Ford CEO targets 5 million annual vehicle sales by 2032.
- Current sales are down 9% year-to-date; last at 5 million in 2019.
Ford CEO Jim Farley is targeting 5 million annual vehicle sales by 2032, roughly 20% above current levels. The company plans five new models under $40,000, including a $30,000 electric pickup called Fathom starting production in Q4 2027. Ford also aims to expand in Europe through partnerships with Renault and Geely.
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