Whirlpool downgraded to sell at Stifel as challenges seen accelerating

Stifel cut Whirlpool to Sell from Hold with a $20 price target, citing accelerating challenges including U.S. market share losses and weak brand loyalty. Longbow Research said margin recovery remains below expectations. Whirlpool plans another 7% price increase in North America starting Dec. 3. Shares closed at $27.31, down 62% this year.