The Trade Desk brings back co-founder Dave Pickles to lead new CTO Council

Dave Pickles, co-founder and former CTO who stepped down in 2023, returns to The Trade Desk in an expanded technology leadership role. He will establish and lead a new CTO Council, focusing on core technology, product roadmap, and AI-powered advertising workflows. CEO Jeff Green said the move comes at a pivotal crossroads for the company and industry.