- Nike is ending most online stores run by retail partners in China.
- A new VP-level head of local product creation for China has been appointed; team doubling.
- New lifestyle lines launch in October, initially exclusive to physical stores.
- Nike Hybrid RN shoe launched in China two weeks ahead of other markets.
- Running revenue in China has grown double digits for six consecutive quarters.
- Nike's new China head Cathy Sparks is executing a high-stakes turnaround: ending most online third-party retail partnerships to restore premium positioning, launching locally designed products, and targeting fast-growing sports. The strategy comes as Nike's China revenue has fallen nearly 30% from its peak and market share dropped from 27% to 16%.
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