- KFC will replace PepsiCo beverages with Coca-Cola products at approximately 3,700 U.S. restaurants.
Coca-Cola's KFC contract win is small financially but represents a larger strategic win in the away-from-home beverage market, where Coke is using data, technology, and marketing partnerships to become harder for restaurants to replace. The switch, set to begin in January 2027, highlights the intensifying competition with PepsiCo for foodservice accounts.
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