Earnings$HAS10:57 AM ETdeveloping · v2

Hasbro's Magic: The Gathering revenue tops $600 million, up 34%

By BORSA NewsroomPublished Oct 20, 2026, 10:57 AM EDTUpdated Oct 20, 2026, 10:58 AM EDT

Magic: The Gathering revenue hit a record $600 million in the quarter, growing 34% year-over-year. CEO Chris Cocks said demand was broad-based across card sets and related products. Hasbro expects continued growth in 2027 with six major releases planned. Shares rose 6%.

Sentimentbullish 80

Strongly bullish · 80 of 100

Impact60

medium · sector-wide

Confidence90%

high confidence · 2 wires

Eventdeveloping

v2 · alerted to followers

WHAT WE KNOW

Magic: The Gathering revenue topped $600 million for the first time.