Corporate$TRU7:20 AM ET

TransUnion launches Transaction Matching to help merchants identify unknown shoppers

By BORSA NewsroomPublished Oct 21, 2026, 7:20 AM EDTUpdated Oct 21, 2026, 7:21 AM EDT

TransUnion (TRU) announced Transaction Matching, a solution leveraging Fiserv's Unknown Shopper technology to connect in-store transactions to persistent customer identities. Merchants can recognize repeat customers who use different payment methods and enrich profiles with demographic data. Red Lobster is an early adopter.

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WHAT WE KNOW

TransUnion launched Transaction Matching on Oct. 21, 2026.